Agencies often have slightly lower starting

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The tasks of an online marketing manager at a glance: Conception, implementation and monitoring of online marketing campaigns Competition and market analysis Definition of KPIs and their monitoring or reporting Control of website projects including blogs and online shops Strategic and operational search engine optimization Planning and placement of search engine advertising (SEA or PPC) Management of processes for creation, production and editing for online media and content marketing Newsletter marketing and marketing automation Agency side.

Coordination with customers, internal specialist departments and external service HK Phone Number providers On the company side: Coordination with superiors, internal specialist departments and external service providers such as agencies or freelancers Which companies are hiring online marketing managers? Almost all companies have an online presence and therefore directly or indirectly require the services of an online marketing manager. There are no special restrictions in terms of industry or orientation regarding B2B or B2C: digitalization is catching up with all companies that are not yet ahead of it.



This graphic from Google Trends shows the relative development of global search volume for the term “digital marketing manager”. It is a future market. Online marketing managers who are looking for a suitable employer must address the central question of whether they want to work for an agency or a company. Agencies often have slightly lower starting salaries, but they are a better environment to develop professionally and professionally in online marketing. In companies, the starting salary tends to be slightly higher, but development opportunities may be limited by existing structures and hierarchies. In addition, corporate online marketing managers often have less decision-making authority than their agency counterparts.