Create a custom view of data

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Use reports and collections to create custom dashboards. Share your reports and collections with other users. By using GA4 custom reports and collections, you can get a complete view of your business and make better decisions to improve it. Specific use cases for custom reports and collections in GA4: Create a report to see the performance of different marketing channels. Create a collection to group reports related to user behavior.


Share a collection of reports with your sales team.  for your marketing team. By creating custom reports and collections, you can gain valuable insights that will help you make better decisions to improve your business. Statistical Anomalies and Personalized macedonia number data Advice in GA4 What are GA4 abnormalities? Anomalies in GA4 are outliers in your data, i.e. points that deviate significantly from the normal trend.


These deviations can be positive (spikes) or negative (dips) and can indicate important events that impact your website or app. How does anomaly detection work in GA4? GA4 uses an advanced statistical model to automatically detect these anomalies. The model analyzes the historical behavior of your data and establishes a range of expected values. Any value that falls outside this range is considered an anomaly. What kind of information do anomalies in GA4 give you? Anomalies help you: Identify important events: spikes in conversions, drops in traffic, etc.