Suggesting that brands need to do more to engage increasingly

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Decline in user engagement on these sites, with behavioral metrics such as bounce rate and time on site showing a consistent negative trend for searches. on mobile and on computer. Average time on site: mobile vs desktop As expected, desktop visits were 40% longer than mobile visits in 2020. FR-Time-Spent-on-Website The average time spent on site by desktop users actually increased by 3% in 2020, while the mobile equivalent continued its annual decline.

Still, users have generally spent less time Cambodia WhatsApp Number Data on sites on average since 2018, regardless of device, perhaps another sign of shortening attention spans . Average bounce rate: mobile vs. desktop The slight increase in time spent on site via desktop also led to an increase in the average bounce rate across most of 2020. FR-Average-Bounce-Rate From 2018 to 2020, visits via mobile devices had an average bounce rate 3% higher than desktop visits, but this gap had narrowed to just 0.2% by the end of the year.



Mobile or desktop: SERP difference In addition to user behaviors and engagement, we looked at how this mobile dominance was already affecting Google's search results. Our analysis of the 50,000 most popular search queries in the United States revealed some signs of what lies in store for mobile SERP winners and losers. URL and domain deviations: How many pages and sites are losing visibility in mobile search? In mobile search results, 8% of pages belong to m-dot domains, i.e. sites specifically designed for mobile and that exist on a separate subdomain.