It is through your profile that your prospects

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Be careful that your profile puts you to your advantage and that your content is coherent and professional. will form a first impression of you , so it is essential that this first impression is positive. Once you've perfected your profile, the next step is to create engagement with your targets. To do this, you need to publish quality content with which your targets are likely to want to interact.

It can be very interesting in Chinese Malaysia Phone Number List particular to share your blog articles on your profile. Your targets will then be able to see that you are an expert in a field that interests them and will contact you directly when a need arises. Today, 92% of the best salespeople use this technique that software publishers should not neglect. Do not hesitate to inquire about our Social Selling training if you plan to train your salespeople in this practice.



2) Inbound marketing & content marketing Inbound marketing is a strategy consisting of a company publishing relevant and interesting content for its target in order to attract them to it. This strategy, if we simplify its definition, is opposed to outbound marketing which consists of seeking out customers through canvassing, advertising messages or flyers for example. Software publishers want to generate new customers en masse . Inbound marketing makes it possible to increase the number of inbound leads tenfold and therefore increase the probability that these leads will transform into customers.