Christmas, sporting events among many more

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How do you know if the strategy is working. It all depends on their objectives, since measuring the interaction of a global account like Adidas is not the same as doing it for a regional or local brand. That is why it is important to understand the role of each one, their objectives and personality in relation to each network. The key is to set goals that are achievable, measurable and modifiable. That is, they have the ability to modify themselves along the way, since networks and the digital world are in rapid and constant change, and therefore, we must be prepared for any eventuality, in order to modify ourselves if required.

The direction of the goals. Generate valuable content Brands speak at the same Bahamas WhatsApp Number time so frequently and so loudly that it is difficult to capture a message and remember it later. Hence the importance of delivering a message that impacts people , generating a memory and a positive reaction. On a personal note, I tell you that a couple of years ago I had the opportunity to work as a Community Manager in a multinational creative company, which works for many brands with many personalities and with very different objectives; But I applied something that worked for everyone.

Planning all the important eventualities in the Year , that is, at the beginning of the year, I made an organization chart with all the important Dates of the year.Holidays, Mother's Day, Father's Day, Halloween, Christmas, sporting events among many more... I was thinking about content creation strategies that were relevant to people at every moment of the year and were mostly insights. An insight, for those who do not have this word on their radar, is that sensational human that lives in the depths of people's actions and that advertising or the market extracts to generate communication that is relevant and that makes people think.