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We live in the age of data, the famous Big Data has come to improve everything, to open the doors of a world in which it seems that nothing will ever escape us again. Also in sports. I think everyone is aware of the role that statistics play in sports , the role they have always played. Unlike other sectors, data in sports was already available to help us measure many determining variables in the sporting performance of a team or a specific player . Hence, sports economics served as a laboratory to empirically contrast economic models, especially in personnel management issues.
This arsenal of available data grows exponentially, with the American Major Leagues being the main generator of statistics. In the World Cup in Qatar, ELO rankings have proliferated, estimating which teams were candidates Fax Lists for the title based on past events, with a capacity for success that is at least debatable because sport, like economics, is not an exact science . And that is when the time comes to consider whether having such an amount of data can also have negative effects. And, if statistics are a predominant and distinctive factor in the sports sector, so are the feelings that companies.
Are capable of awakening in their target audience . And feelings are not measured with numbers... At a business level, we always talk about the importance of the company's culture , its mission, its vision and its values, the image it wants to project. All of this makes up the business strategy . When senior management defines these elements, they are not thinking about statistics to measure the achievement of objectives. Economic strength will be the result of implementing a good strategy based on the IDENTITY of the company. And this direction that all companies are currently taking is precisely.
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