Improve your consistency in terms of content Semantic

mdazizulhakim23

Semantic cocoons allow the lexical field of a page to be expanded to cover all long-tail keywords . Specific content thus gravitates around generic pages: the website is then considered an expert on the subject, which strengthens the page's SEO. 3. cocoons are an opportunity to develop a specific theme, rather than being scattered in the creation of heterogeneous content . This gives you the opportunity to position yourself as an expert on a subject, without falling into the pitfall of content shock .

Ultimately, your website will be more coherent in terms Phone Number Data of content, an element which also particularly pleases the Google algorithm. 4. Make sure to respond to the needs and issues of your personas The whole point of a content strategy is to generate leads, prospects, then customers. To do this, companies must focus on their buyer personas in order to create quality content that meets the needs and issues of these ideal customers.




Semantic cocoons here allow you to explore a subject in greater depth with different content : you therefore ensure that your pages cover all the potential questions of your buyers personas ... They will therefore not need to look for an answer elsewhere! 5. Multiply the entry points on your website You will have understood: semantic cocoons aim to create pages, sub-pages, sub-sub-pages… on a theme. In addition to covering all the questions your buyer personas have by diving deeper into the topic, you cover all the possible keywords and queries they will type into the search bar.