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JobFunction@Gma

Doesn’t serve any marketer or business well. Just think about how quickly algorithms - social media and search engines - change. Every tweak to an algorithm means that your content may go from the # ranking on Google to page  in the blink of an eye. Or an infographic you relied on for driving traffic is downgraded in favor of video content. You need to be willing to unlearn what you 'know' and make mistakes, then remember to learn from them! Don’t be afraid of change or new things, and keep moving. . Multitasking As a digital marketer, it’s unlikely you’re ever working on just one project at a time. This job is all about multitasking, so practice building your skills in this area. Many marketers wear a lot of hats, especially on small teams where you need to be able to dip in and out of various specialties. In the morning you could be creating


the social media content for the week while in the afternoon you need to analyze customer data to segment the audience for a new campaign. In addition to multitasking, you’ll need to prior Job Function Email List tant duties. Ask yourself what will make the largest impact on the business, and do that first. You should also think about time management. Strategies according to Reid you can use to save and create time are: Set time limits Resist the temptation to do small things first Create a task list and use sub-tasks Batch tasks collate similar tasks to improve workflow Use color to prioritize tasks Include timelines Delegate Avoid procrastinating . Creativity What’s a marketer without creativity? Just  







because the 'Mad Men' days of advertising are over doesn’t mean it’s not important to truly connect with potential customers via creative copy and images. Just sending any message or sharing any stock image isn’t enough to differentiate your brand from its competitors. The competition is fierce online, and great creative is what makes the difference between your content being ignored and being clicked on. Practice being more creative by brainstorming ideas and images and putting them into action. “Creative thinking doesn't happen by accident. It needs to be refined and consciously applied. When .