This method is based on sending printe

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Direct mail d paper materials similar to postcards to the targeted addresses of customers, and they may be sent randomly. 4- Referral This term means that the marketer himself is among the already existing customers, and it is similar to word- of-mouth marketing , where the company tells its customers to share with their friends and acquaintances the products and services offered by the company by telling them about them and the features they offer. In return, the customers marketed here receive discounts on products with Every person who visits the company or makes a purchase. 5- Broadcast Here, the company provides its services and presents its products via television or radio to excite viewers or listeners. This excitement results in consumers searching for the company to watch the offers it offers.


Usually, these promotional advertisements take place in the breaks and paragraphs between series or programs. 6- Exhibitions and stores Exhibitions are considered a traditional but effective idea phone number database in marketing products, as companies establish trade exhibitions to display goods and services, because exhibitions are most of the time crowded with consumers, and some customers prefer visual viewing and practical experience before purchasing, and the exhibition provides this direct contact with the product. Pros and cons of traditional marketing .

   

Traditional marketing, like other forms of marketing, has its advantages and some disadvantages, which we will mention in detail in the following points. 1- Advantages of traditional marketing Traditional marketing is characterized by being more effective than others, as direct contact with customers provides the possibility of identifying their requirements and understanding the nature of their needs. It also contributes to enhancing attention among customers to attract their attention through large billboards and interesting television advertisements.