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it is worth writing: What keywords have increased What keywords dropped What can/should be done so that the website can appear in Google for phrases for which it is not yet visible What phrases will we focus on next month? If the report shows any major anomalies / fluctuations, it is also worth writing down what they are related to (the server is down / the domain was accidentally indexed  the period of implementation of optimization changes, etc.) If a given phrase(s) has clearly not been ranking for a long time, you can also mention it and propose an exchange, etc.

Presenting the overall visibility of the website in the SEO report If we have access to Senuto/Semstorm (or other tools, e.g. foreign tools such as Sistrix, Searchmetrix, Semrush, Spyfu), it is also Phone Number List worth adding a screenshot from the dashboard to the SEO report. We often recommend to our clients something that will not bring direct results in the form of increasing the position for keyword phrases, but as specialists we know that a given action will affect the overall visibility of the website. Senuto/Semstorm will easily show the client that implementing the guidelines we recommend brings results in the form of increased website visibility.



Thanks to this, the client will gain trust in us and will see that it is worth implementing what we recommend because it brings measurable results. The situation may also be such that the chart, instead of going up, goes down dramatically. Then you need to find the reason for such a sudden drop in visibility, describe it to the client and if the drop in visibility is due to a reason that was implemented on the client's side without our knowledge, then the client should be educated not to do such practices because it causes .