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Google will then try to show everyone the most efficient portfolio of assets both overall and individually. If you are tagged as a deal hunter you will most likely see ad copy related to prices or current deals. We've recently seen responsive ads being prioritized over existing text ads. This is not always true. Google will show whatever ad makes them the most money but that's true in general terms. All other things being equal they will use the responsive ad format. Until recently, the best practice was to have at least three text ads and one responsive search ad.
We're now creating two to three responsive search ads per ad group and making sure the responsive ads use the same high-performing wording that used to be in the text ads. You can also get high performance copies from and other media. Reduce search query data. Savvy photo retouching advertisers have been paying close attention to search query reports and maintaining long lists of negative keywords for years. The Search Query Report will show you the actual words people typed before clicking your ad. The data is now limited to the most important phrases. Google cited privacy as the reason behind this change which makes us think that search query data might be removed entirely.
How soon this might happen may be sooner than you think. Google has Google does not show you search query data for Smart Shopping activity. Basically don't want you to look at search query data and add negative keywords. According to Google, there is no such thing as a bad search query, only bad bids. This is of course crap and for many search queries the correct bid is a big zero. But that's not how Google sees it. Our recommendation is to keep looking at the Search Query report to add as many relevant negative keywords as possible. Expansion of all keyword match types. Over the years we have had three keyword match types broad match phrase match and exact match.
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發表於 2023-10-10 16:49:49