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What are the advantages of integrated online marketing for company development, what digital strategies will help attract new customers and increase sales - Topface Media experts explained in the article .
How often have you scrolled past the second page of a list when searching for a web resource that matches your search query in a browser? If the answer is “(almost) never,” then someone’s internet marketers are doing a great job. The goal of digital marketing is to get a product or brand website to the first page of search results. But that’s not all. Internet marketing, in addition to SEO, includes areas that work with all online platforms, formats, and promotion tools.
The Importance of Internet Marketing for Modern Business
Global statistics on DataReportal show that people spend an average of 6 hours 35 minutes online daily (2 hours 20 minutes of which are spent on social networks). It turns out that a company that does not declare itself in the digital space and does not promote the brand in social media disappears from the consumer's field of vision for at least a third of the time of their activity.
Digital marketing gives brands the opportunity to social media marketing service continuously communicate with users anywhere in the world 24/7, allows them to reach the target audience with the greatest accuracy and promote products and services among them.
If a company interacts with consumers through all available online channels, it can count on faster audience growth and increased brand awareness. If it connects all digital and offline channels in a single system of interconnected elements, it gets satisfied loyal customers and optimized marketing costs.
On the topic: The principle of omnichannel: how it is useful for business
Digital marketing tools are especially important for small and medium businesses that are not ready to allocate large advertising budgets and pay agencies and external contractors. A company can implement many digital marketing tactics on its own. Even small brands and startups that use online promotion methods get the opportunity to compete in the global market and develop faster.
The Main Components of Integrated Internet Marketing
There are many tools that can be used to promote a business online: optimizing company websites, social media pages, paid advertising, and email marketing. Each of them contributes to the brand's success in the global digital space, and using these methods together provides maximum coverage of the target audience and helps to reach the top of the market.
Let's take a closer look at the main elements of the Internet marketing system.
Search Engine Optimization
Many potential buyers start their product search with a request in Google or Yandex, so an attractive, convenient and useful website is a must-have for a brand, no matter whether it sells products online or only offline. But even an ideal website can remain unnoticed by consumers if it does not appear on the first page of search results. In order for a brand's online resources - sites, blogs, social pages - to occupy top positions in search engines and be noticeable to the target audience, the company must use SEO techniques - search engine optimization and work with the results of the search results page (SERP). A
strong SEO strategy ensures that the brand's platforms and accounts in social networks will be perceived as relevant to the request not only by users from the target audience, but also by search algorithms. Research, selection and implementation of keywords in texts on websites and pages in social networks, page-by-page website optimization, meta descriptions and micro-markup, interlinking - the inclusion of all these practices in a digital marketing strategy allows you to attract organic traffic to a web resource and improve its position in search engine results.
Contextual advertising
Depending on the goals, a business can use different types of online advertising. Contextual advertising is the right choice when a company needs to get leads and sales. Such ads are configured for a target audience with an already formed request. In the advertising message, the company can explain why its product will best satisfy a specific consumer request and solve his problem.
This type of advertising works on the PCP model - "pay per click": the cost of promotion depends on the effectiveness of the ad, that is, the number of target actions - user clicks on the link in the ad. The more high-quality leads come from advertising, the higher the return on investment will be. You can set up contextual advertising displays in Google Ads and Yandex Direct. Success is affected by:
correct settings at launch and during the campaign (precisely selected keywords that match requests, display time);
attractiveness for a potential client (emphasis on the advantages that are important to him - quality, price, discount, etc.).
Effective contextual advertising boosts conversions, brings traffic to the site and increases brand visibility.
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發表於 2024-11-7 14:08:25