The fundamental reason why brands

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It can also improve the internal capabilities of the organization, establish stronger multi-platform and multi-mode synergy in terms of category differentiation, price and promotion strategies, and form a higher competitive threshold. For example, Tsingtao Beer divides the layout of its e-commerce platform into three parts: the main sales focus is on JD and Tmall, the key inventory is focused on Douyin and Kuaishou, and at the same time, it also takes into account the operation of vertical platforms such as Vipshop, Suning, and Chain reactions between platforms,


online and offline, form a global effect. In last year’s Double , the color lens Malaysia Phone Number Data brand Kolala, which ranked top in the industry in terms of omni-channel sales, in addition to deploying Tmall, WeChat mall, Douyin, Xiaohongshu, offline experience stores and other channels, it also integrated all-channel member data. Precipitate into the WeChat member applet to independently manage the full life cycle of members. Taking a step further,  can operate on multiple platforms and control the pricing power of goods and services is that





they have strong or even exclusive supply, and their bargaining power continues to improve. In particular, new consumer brands and regional leading brands can increase investment in research and development of new products and platform-customized products, give full play to their supply advantages, and continuously accumulate bargaining chips to negotiate with platforms. In the past, brands needed more traffic from platforms, but now platforms need the absolute advantages of brands.