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the same format. While this format is a great way for people to glean key insights from each episode and I think they serve as a nice, the shorter version is more accessible to more people. I'd like to see if it prompts you to listen to a podcast. Additionally, the new format reduces production time, freeing up writers' time each week for other tasks. Possible Opportunity: Are you making it too easy for your audience to consume so that they don't accomplish your intended goal or take your intended action Is there something that takes a significant amount of time that could be simplified If so, what's stopping you from trying it 5. Give people space to digest what they've learned OK, this experiment isn't content specific, but it shows what we're trying to do across the company.
There are also content lessons. Joe Pulizzi, founder of CMI, is constantly thinking about the content marketing world and making changes to make your event the best it can be. You can read about his initiatives to make events more diverse and other changes Special Database planned for 2017. One of the changes this year is that Content MarketingWorld's main conference has been expanded to Friday mornings. The extra half-day is dedicated to helping people pause and reflect on what they learned during the week, so instead of leaving the meeting with thoughts muddled in their heads, they can actually think about what's next. You can prepare to go back to the steps below. It's hard to decipher the noise of daily schedules. Don't leave your audience with a hodgepodge of ideas that are difficult to decipher. Take time to plan, says MicheleLinn. CMWorldClick to Tweet Of course, the added benefit of this is that we get additional insights shared by attendees about what people loved most and cover it in editorials. Possible Opportunities:
Instead of constantly adding content, is there anything you can create or don't do to reflect what your audience has learned or give them space to do something conclusion The theme running through much of what we're trying to do is this: Just because we did something one way doesn't mean we shouldn't think about it another way. I look forward to seeing where these experiments lead. I think some work well and others take some additional learning. what about you What kind of experiments are you tryinghave you tried What were the results To listen and be part of the content experiment, subscribe to the free CMI Daily or Weekly Digest Newsletter. And plan to learn and gain a little time to breathe by joining Expanded Content Marketing World today, September 5th-8th. Use code BLOG100 to save 100.Nonprofit Marketing: Strategies and Examples Published: 2020-12-22 non-profit
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發表於 2024-2-3 11:54:10