The interviewees and content will

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vary depending on the purpose, so consider what kind of interview articles you need for your company's media. Promotion of products As ``customer testimonials,'' we interview business partners and customers who use our products, and write articles about how they are used and the effects of using them. Introducing the impressions of customers who have actually used the service increases credibility and is effective in appealing to targets who are considering purchasing or implementing the service. Recruitment/Company branding Interview articles about your company's management and employees about your company's philosophy and work environment can help strengthen your company's branding and, ultimately, your recruiting efforts.

If you use not only text but also photos effectively, your content will better Phone Number List convey the appeal of your company. Expand awareness of products If your goal is to promote or brand a product, an interview article with the person in charge of developing the product is effective. By creating an article with a story that focuses on behind-the-scenes stories and anecdotes about the development, you will be able to make the reader empathize with it and get them interested. Interview article format Interview article format The format of interview articles is mainly classified into three types. Choose the format that best suits your article's purpose and readability. Discussion format (Q&A) This is a format in which the interviewee answers the interviewer's questions. It is common to use natural spoken language that resembles a real conversation, which results in articles that are approachable and have a sense of realism.



Since it is a question-and-answer format, it is easy to combine several topics into one article, making it a format that is easy to use for a wide range of purposes. [Example] - Congratulations on winning the MVP award. thank you. I think I was able to play to my strengths in this match. However, I was disappointed that I lost my pace in the final stages. -It seems like there were no points scored in the final stages of the game. It seemed like he was out of breath. Could that be the cause? That's right, I lost concentration due to lack of stamina. The team was at its best, so it's completely my responsibility. In the future, I plan to further strengthen my physical strength.