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Big Data: what it is, what it is for and why it is important What is Business Intelligence? Blockchain: What it is, how it works and types are there and how to get the best positions 50 Motivating and inspiring phrases for entrepreneursWhat is AdTech? Discover how to measure an advertising campaign ELENA Bello SEPTEMBER.20, 2022 Reading time: 4 min 1 IEBS SocialPhone Number Listmedia Online Advertising Blog What is AdTech? Discover how to measure an advertising campaign Every year companies reserve a large part of the budget for advertising campaigns. The objective is usually from increasing sales or building customer loyalty to improving your reputation or reaching your target audience.
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Along these lines, the concept of AdTech or advertising technology was born, which encompasses a series of tools to help companies measure the performance of their campaigns. Do you want to know what AdTech is ? Keep reading! You may be interested in: Bootcamp at Madtech VIDEO Webinar: What is Martech and how it will completely change your Marketing strategies
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